Instant Win Program to Drive First Party Data Acquisition for Kellogg's Pop-Tarts

Kelloggs Pop-Tarts Summer Instant Win


Kellogg’s Pop-Tarts wanted to drive engagement and acquisition of first party data.  

Snipp created an engaging registration based instant win program where consumers could simply register online at to access a spin-the-wheel game for a chance to win one of four prizes, in real-time. Snipp helped Kellogg’s collect data for re-targeting purposes. Rewards include a free box of Pop Tarts, a $15 Twitch Gift Card, a $5 Xbox Gift Card and a grand prize of a $3000 gaming package. 

Snipp Solutions: Snipp Contests & Promotions