Monster Energy wanted to help keep the party going during a 2 Weekend event at the Baja Beach Fest in Rosario Beach, Mexico. This is one of the largest Reggaeton & Latin Music Festival in the world. This is a major exposure for Monster, this event can reach billions of fans worldwide. They wanted to attract and retain customers and future customers at the Baja Beach Fest, by engaging fans in a custom game play after purchase.
In order to help Monster build customer engagement, Snipp created a purchase-based Instant Win game where consumers who made a qualifying purchase could submit their receipt by texting in the keyword BAJA, via email to firstname.lastname@example.org or online at https://www.monsterbajainstantwin.com and go to a custom website to play a game for their chance to win.