Post wanted to drive sales and awareness of a Limited Time Offer of Magic Fruity Pebbles cereal which changes color when milk is added. Post leveraged brand partnerships with Warner Brothers (who own Flintstones) and Nike / LeBron James who have color changing shoes.
Snipp created an instant win promotion with a sweepstakes overlay, where consumers could submit a photo of their receipt via email to submit@MagicFruityPEBBLES.com or online at https://magicfruitypebbles.com/ showing the purchase of one or more boxes of Magic Fruity Pebbles. - All qualified participants received a 20% off code for Nike.com and an entry into the sweepstakes for a chance to win a limited-edition pair of Nike / Lebron James kicks.
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing