Danone Canada launched a national Instant win promotion to drive sales of Oikos Pro products through its partnership with Carlos Alcaraz.
Consumers who purchased qualifying Oikos Pro products could earn instant win gameplays and accumulate GetPRO points toward redeemable rewards. Throughout the campaign www.beatalcaraz.com participants had opportunities to win prizes instantly while building their point totals through eligible purchases. As they accumulated points, participants could redeem rewards while continuing to progress toward the campaign's ultimate grand prize. At the conclusion of the promotion, the participant with the highest point total earned an exclusive VIP experience to meet Carlos Alcaraz.
By blending instant rewards, ongoing point accumulation, a rewards redemption experience, and a high-profile sports partnership, the program created a highly engaging experience that encouraged repeat purchases and sustained participation throughout the campaign.
Snipp Solutions: Contests & Promotions, Rewards