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Instant Win Gamification Program to Drive Awareness and Engagement for Keurig Dr Pepper Crush

 

 

Keurig Dr Pepper Canada launched the Level Up Summer with Crush® Contest to support the introduction of its limited-time Blue Raspberry flavor while creating an engaging, interactive consumer experience.

Consumers could access the the mobile-optimized Crush Arcade EN: https://www.crushsummerarcade.com/ FR: https://www.crushsummerarcade.com/fr , a custom retro-inspired gaming experience created to support the launch of Blue Raspberry Crush®. Players could register through the experience for a chance to win prizes, turning gameplay into an engaging entry point for the contest.

Available in both English and French, the promotion blended entertainment with reward-driven engagement, helping generate awareness for the limited-time flavor while capturing consumer data and creating memorable brand interactions. Snipp implemented our instant win technology via an iframe into the game experience

Snipp Solutions: Contests & Promotions