Mondelez wanted to drive incremental sales, secure additional in-store display space, and leverage their Disney partnership to boost engagement by creating an exciting promotion during the post-back-to-school period.
Snipp built an instant win and sweepstakes program where consumers who purchased qualifying Mondelez products could visit the program microsite En https://snacktimestars.ca/, Fr https://vedettescollations.ca/, enter their UPC code, and register for a chance to win one grand prize of a $25,000 travel voucher, plus 305 daily prizes of $100 toward Disney+ subscriptions. Snipp managed the entire backend operation, including platform technology, legal compliance, sweepstakes management, customer service, and prize procurement and fulfilment.
Snipp Solutions: Sweepstakes Management, Snipp Contests & Promotions