Suntory Global Spirits launched a regional instant‑rebate promotion to encourage trial and drive sales of its new –196® seltzer.
Consumers who purchased one or more participating –196® products in a single transaction during the promotional period could submit a receipt through the age-gated promotional website https://www.minus196rebate.com. Eligible participants received a Venmo® rebate equal to the purchase price of the qualifying product minus $1.96, effectively allowing consumers to try the product for just $1.96. When multiple qualifying products appeared on a receipt, the highest‑priced item was used to calculate the rebate, up to a defined maximum.
Available in select U.S. markets, the promotion combined a clear value proposition with a simple receipt‑based experience to drive trial and accelerate adoption of the –196® brand.
Snipp Solutions: Receipt Processing, Rebates