Champion PetFoods wanted to drive fun & engagement in their Acana brand Instagram feed.
Acana held an Instagram contest where cat parents could upload a photo to Instagram and tag it with the program hashtag #blackcatenergy and the Acana IG account @acanapetfood. At the end of the campaign, the brand reviewed all photos hashtagged and selected a winner based on predetermined judging criteria. Snipp wrote the rules of the program and verified the winner with a declaration and release form.
Snipp Solutions : Snipp Contests & Promotions