Increasing Retailer Specific Basket Size for Duracell



Duracell wanted to increase basket size at Lowe’s by getting consumers to switch brands in a competitive category as well as leverage their partnership with American Red Cross partnership during COVID-19

Consumers who spent $15 or more in a single transaction at Lowe’s could submit their receipt by texting the keyword UPGRADE to 811811, via email at or online.  Consumers could choose to receive $5 Lowe’s eGift Card or donate their $5 to the American Red Cross.