Danone was looking for an exciting program to grow their relationship with Sobeys in Canada, and increase basket spend and sales of Activia products. They needed a program that could help Sobeys with one of their main objectives which was to increase consumers spend per trip.
Snipp developed a purchase based program where consumers who spent at least $50 at Sobeys AND purchased 3 Activia products in a single transaction could upload their receipt and register to get a $10 Sobeys Gift Card! Receipt submission could be done by texting the keyword Win to 811811 or online.
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