Incentivizing Trials for Purina Pro Plan

Purina wanted to incentivize consumers to try new probiotic formula, gain market share by targeting new consumers and collect retailer first party data

Snipp created a receipt scanning program where consumers can submit their qualifying receipt by texting the keyword PROBIOTICS to 811811, via web upload at reward.proplan.com or email to redeem@proplanreward.com to earn a $10 Visa Prepaid digital card.

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Incentivizing Trials for Purina Pro Plan

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