Incentivizing sales for Gatorade Through a Choice of Rewards

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Gatorade wanted to incent sales and give away branded swag through a'Fuel the Rivalry' rewards promotion.

Consumers who purchase any 2  qualifying Gatorade products can submit a receipt by by texting in the keyword RIVALRY, or web upload at www.gatoraderivalry.com and once validated, receive a 1 in 3 chance to win the a prize of their choice (4 branded swag prizes to choose from)

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