Incentivizing sales for Gatorade Through a Choice of Rewards


Gatorade wanted to incent sales and give away branded swag through a'Fuel the Rivalry' rewards promotion.

Consumers who purchase any 2  qualifying Gatorade products can submit a receipt by by texting in the keyword RIVALRY, or web upload and once validated, receive a 1 in 3 chance to win a prize of their choice (4 branded swag prizes to choose from)