Incentivizing sales at Rite Aid with Fandango Finding Dory Movie Reward

Rite-Aid wanted to build an association with the Movie Finding Dory to incentivize sales, with movie rewards through Fandango. 

Consumers who purchase $10 worth of qualifying products at participating Rite Aid stores nationwide can submit their receipt via MMS to receive a $7.50 Fandango movie certificate to use towards child admission to see any movie.