Incentivizing Holiday Sales for Kahlua with Exciting Rewards


Kahlua wanted to build brand excitement and incent sales and during the holiday season with interesting rewards.

A Holiday themed tiered rewards program where consumers can purchase qualifying Kailua products and submit their receipt by texting in the keyword KAHLUAHOOKUP, by email to or via web upload to earn exciting rewards in the form of Virtual Currencies (Pandora, Movie Tickets, and Uber) based on the value of the purchase.

Buy 1 Bottle and get one month of Pandora One, Buy 2 Bottles and get two movie tickets, Buy 3+ Bottles and get $20 Uber Credit.