Kahlua wanted to build brand excitement and incent sales and during the holiday season with interesting rewards.
A Holiday themed tiered rewards program where consumers can purchase qualifying Kailua products and submit their receipt by texting in the keyword KAHLUAHOOKUP, by email to redeem@kahluarewards.com or via web upload to earn exciting rewards in the form of Virtual Currencies (Pandora, Movie Tickets, and Uber) based on the value of the purchase.
Buy 1 Bottle and get one month of Pandora One, Buy 2 Bottles and get two movie tickets, Buy 3+ Bottles and get $20 Uber Credit.
