Shiseido brand, Salvatore Ferragamo, wanted to take their long standing paper punch card loyalty program at Hudson’s Bay Canada and improve the customer experience for increased consumer participation. They were also looking for first-party shopper data to build their CRM and retarget their consumers.
Snipp created a purchase and non-purchase based digital punch card loyalty program leveraging our receipt processing API to digitize this program for a seamless consumer experience
Purchase Based - Consumers can buy Qualifying Salvatore Ferragamo Products in the multiple transactions from Hudson’s Bay/La Baie and Submit image of valid receipt (1 product = 1 digital punch)by texting in the keyword SALVATORE FERRAGAMO (English) or SALVATORE FERRAGAMO FR (French) to 811 811, via email at redeem@SF-FragranceLoyalty.ca or online at https://www.SF-FragranceLoyalty.ca/en (English) https://www.SF-FragranceLoyalty.ca/fr (French)
Non-Purchase Based - Loyalty members were sent a direct mail postcard explaining the new program and offering them the 1st punch “free” for uploading a photo of the postcard and registering for the new program.
Once consumers reached 5 punches they received a physical Salvatore Ferragamo gift in the mail, which was fulfilled by Shiseido. Snipp also fed the first-party consumer registration and receipt data directly to the brand CRM via our Receipt Processing API .
The program is scheduled in two flights during key selling seasons: summer and fall. During the receipt validation process, Snipp also is gathering data on other items in the basket to present brand and category affinities in a supplemental report.