Improved CX and First-Party Data Collection for Narciso Rodriguez Loyalty Program

narciso rodriguez parfums loyalty program web


Shiseido brand, Narciso Rodriguez, wanted to take their long standing paper punch card loyalty program at Hudson’s Bay Canada and improve the customer experience  for increased consumer participation. They were also looking for first-party shopper data to build their CRM and retarget their consumers.

Snipp created a purchase and non-purchase based digital punch card loyalty  program leveraging our receipt processing API to digitize this program for a seamless consumer experience

Purchase Based -  Consumers can buy Qualifying Narciso Rodriguez Products in the multiple transactions from Hudson’s Bay/La Baie and  Submit image of valid receipt (1 product = 1 digital punch)by texting in the keyword NARCISO RODRIGUEZ (English) or NARCISO RODRIGUEZ FR (French) to 811 811, via email at or online at (English) (French) 

Non-Purchase Based - Loyalty members were sent a direct mail postcard explaining the new program and offering them the 1st punch “free” for uploading a photo of the postcard and registering for the new program. Consumers could submit and an image of the Postcard containing the Postcard Code SFFL202105  received (1Postcard = 1 digital punch)

Once consumers reached 5 punches they received a physical Narciso Rodriguez gift in the mail, which was fulfilled by Shiseido. Snipp also fed the first-party consumer registration and receipt data directly to the brand CRM via our Receipt Processing API .

Snipp Solutions : Receipt Processing, Snipp Loyalty 




The program is scheduled in two flights during key selling seasons: summer and fall. During the receipt validation process, Snipp also is gathering data on other items in the basket to present brand and category affinities in a supplemental report.

Snipp Solutions : Receipt Processing, Snipp Contests & Promotions