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Beam Suntory wanted to drive awareness and engagement of Makers Mark during the holiday ski season in the Colorado mountains.
Snipp built an exciting, low-barrier to entry Sweepstakes program where consumers visit an age and state gated website http://www.makersmarkaspengetaway.com/ to register and enter the sweepstakes for a chance to win a handcrafted adventure with Maker’s Mark and Aspen Snowmass. The lucky winner received a trip for two to a resort in Aspen, Colorado, complete with a $1,000 cash stipend, a two-night hotel stay, and lift tickets for both guests for two days.
Snipp Solutions: Sweepstakes Management