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GWP + Sweepstakes to Drive Retail Specific Sales for Danone Too Good & Co
To support the launch of a new Too Good creamer nationally,Danoneiswas lookingto do an exciting tie in at Kroger. They also wanted to tie into their Feeding America partnership.
Snipp developed a gift-withpurchase promotion with a sweepstakes overlay where consumers who purchased anyqualifying Too Good creamer at Kroger could upload a photo of their receipt to the program microsite https://toogoodsweeps.heytoogoodandco.com/Home to Give, Get, Win! For each purchase, consumers "Get"$5 Kroger Gift Card, "Give" $5 to Feeding America, and have a chanceto "Win" a $250 Kroger Gift Card. Snipp managed all backend components of the program including concepting, technology, legal, first party data collection, and rewards.
Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management, Rewards
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