To support the launch of a new Too Good creamer nationally, Danone was looking to do an exciting tie in at Kroger. They also wanted to tie into their Feeding America partnership.
Snipp developed a gift-with purchase promotion with a sweepstakes overlay where consumers who purchased any qualifying Too Good creamer at Kroger could upload a photo of their receipt to the program microsite https://toogoodsweeps.heytoogoodandco.com/Home to Give, Get, Win! For each purchase, consumers "Get"$5 Kroger Gift Card, "Give" $5 to Feeding America, and have a chance to "Win" a $250 Kroger Gift Card. Snipp managed all backend components of the program including concept, technology, legal, first party data collection, and rewards.
Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management, Rewards