GWP + Sweepstakes Program to Drive Sales and Engagement for Nestle DiGiorno

Nestle DiGiorno - 31 Days of Pizza web


DiGiorno wanted to play into National Pizza Month, which is the month of October. By creating a campaign in which consumers could engage a number of ways, they focused on repeat engagement, purchase and loyalty.

Snipp built a gift with purchase program with a sweepstakes promotion overlay (integrated via a widget on the client site ) where consumers can complete registration fields to earn a sweeps entry. Additional entries could be earned through daily visits, referring friends and connecting on social.

There were different prize levels, including low, medium and high tier. The grand prize winner will be able to choose from a pre-set list of 3 GPs - pizza trip to Italy, tailgate/sport related with pizza and a show related package.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing, Sweepstakes Management