GWP + Sweepstakes Program to Drive Retailer Specific Trials for Nestle DiGiorno

The DiGiorno Pizza Kickoff Sweepstakes


Nestle Digiorno wanted to boost excitement and drive trial of their new product, DiGiorno Classic Crust at Walmart.

Snipp created a gift with purchase program with a sweepstakes overlay where consumers receive a $10 code for for any purchase of $10 or more qualifying products. Just for participating, consumers are also entered into a sweepstakes to win football related prizes around the Big Game. Consumers could also earn additional sweeps entries each time they purchase, for referring friends, sharing on social, opting into the CRM and daily microsite visits at Snipp handled the program end-to-end including UX, creative, program development, legal and prize fulfillment.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing, Sweepstakes Management