GWP + Sweepstakes Program to Drive Retailer Specific Engagement and Trials for Nestle DiGiorno

The DiGiorno Classic Crust 2.0 Pizza Kickoff Sweepstakes


Nestle DiGiorno wanted to drive engagement and trials on a new product, DiGiorno Classic Crust at Walmart. To promote trial and engagement, DiGiorno is offering consumers a $5 Walmart eGC for any purchase of $10 or more on these DG products.

Snipp created a gift with purchase program with a sweepstakes overlay - where consumers receive a $5 Walmart eGC for any purchase of $10 or more on these DG products. Just for participating, consumers are also entered into a sweepstakes to win football related prizes around the Big Game. Additional sweeps entries can be earned each time they purchase, for referring friends, sharing on social, opting into the CRM and daily microsite visits. Snipp handled the program end-to-end including UX, creative, program development, legal and prize fulfillment.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing, Sweepstakes Management