GWP + Sweepstakes Program to Drive Back to School Sales for Nestle Gerber

Gerber Off to Daycare Sweeps


Nestle Gerber was looking to promote back to school sales for parents taking their kids back to daycare or enrolling them for the first time.  

Snipp built a GWP program with a sweepstakes overlay leveraging our receipt validation technology. Consumers who purchased $15 worth of qualifying products from participating retailers could submit their receipt on a Snipp built microsite to earn a $5 reward, and an entry into the sweepstakes. Purchases from Walmart or Target would earn the consumer a $5 USD Walmart or Target e-gift card, respectively. For purchases at any other retailer, consumers earned a $5 Digital Visa Prepaid Card. 

Sweeps rewards included: One winner received $20,000 towards daycare tuition and five winners got a digital photo frame.  

Snipp Solutions: Contests & Promotions, Receipt Processing