GWP + Sweeps to Drive Portfolio Sales at Key Retail Partners for Air Wick

Reckitt - Air Wick Spring Sweepstakes web


Reckitt - Air Wick was looking to drive sales of their portfolio of products and their key retail partners (Kroger and Target) as well as reward consumers with a once in a life time trip to Yellowstone National Park.

Snipp developed a program where Consumers who spent $15 or more on Air Wick products could upload their receipt at to get a $5 Gift Card, as well as a chance to win an exclusive all expenses paid 7-day trip to the Yellowstone National Park! To add value to Kroger and Target, if consumers purchased from their retail stores they would get a Gift Card specifically from where they purchased to drive additional shopping trips. Snipp managed all components of the program including microsite development, receipt validation, sweepstakes administration & legal, Gift Card procurement, grand prize trip procurement and fulfillment.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing