Activia was looking to re-establish the Activia Challenge and leverage the campaign to drive sales and conversion at key retail partners.
Leveraging SnippCheck and the SnippWin platforms, Snipp developed a purchase based GWP + sweepstakes where consumers who purchased qualifying Activia products could go to the program microsite En: https://www.activiachallenge.ca/ Fr: https://www.activiachallenge.ca/fr/to upload their receipt and register to get a $1 off coupon, as well as a chance to win FREE Activia for a year! Snipp also deployed 3 engagement emails during the campaign on defined days after a consumer participated, sharing tips and tricks to improve their gut health.
Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management