Reckitt KY was looking for a simple promotion to drive sales during their biggest drive period of the year - New Years + Valentine's Day while providing some retailer customization for their key retailers.
Snipp developed a gift with purchase program where consumers who purchased any qualifying KY Yours + Mine products and and any Valentine's Day Card could upload their receipt to the promotional microsite https://www.k-yvalentinesday.com to get a $5 Retailer Digital Prepaid Card. Consumers who purchased at Target, Walmart, or CVS received a Gift Card automatically back to the retailer they purchased from. All other consumers received a $5 prepaid card.
Snipp Solutions: Contests & Promotions, Receipt Processing