Suntory Global Spirits launched a gift-with-purchase promotion designed to drive summer retail sell-through and encourage trial of participating Maker's Mark® products during the summer season.
Consumers who purchased participating Maker's Mark® Kentucky Straight Bourbon Whisky products could register on the age-gated plus state-gated promotional website https://www.makersmarkpoptailgiveaway.com and upload a valid receipt for verification. Eligible participants received a branded Maker's Mark® popsicle mold, providing a tangible reward that connected the brand to seasonal entertaining occasions.
The promotion paired a straightforward receipt-based submission process with a limited branded giveaway to encourage purchase while reinforcing engagement with the Maker's Mark® brand beyond the point of sale.
Snipp Solutions: Contests & Promotions, Receipt Processing