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GWP Program to Drive Summer Sales and Collect Data Insights for WK Kellogg Co Cereals
Kellogg’s wanted to repeat the successful FREE Towel promotion from 2024 and reward consumers and drive basket increase by incentivizing consumers with Kellogg’s branded towels
Leveraging our promotions and receipt processing platform, Snipp developed a GWP program where consumers who purchased 2 specially marked boxes of Kellogg’s cereal products in a single transaction could upload their receipt at Eng: https://www.FreeBeachTowel.ca and French: https://www.ServietteDePlageGratuite.ca to choose from one of three towels. Snipp developed the entire program end to end including microsite development, receipt validation, rewards store so consumers could select their towel(s) of choice, and detailed reporting to provide insight into Kellogg’s shoppers behavior.
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
