Kellanova partnered with Squishmallows™ to create a multi-faceted promotional campaign designed to drive sales of Rice Krispies Treats™ while delivering engaging rewards.
Consumers who purchased participating Rice Krispies Treats™ products could upload a valid receipt on the promotional site www.ricekrispiestreats.com/5dollar-promo to receive a code for $5 off a Squishmallows™ purchase of $20 or more. In addition, consumers could participate in the Squishmallows™ Mystery Box Giveaway, a separate non-purchase promotional experience that invited participants to enter for a chance to win Squishmallows™ rewards.
Through a combination of a licensed brand partnership, a value-driven purchase incentive, and an interactive giveaway component, the campaign expanded consumer engagement while driving awareness and purchase of Rice Krispies Treats™ products.
Snipp Solutions: Receipt Processing, Sweepstakes Management, Contests & Promotions