WK Kellogg Canada launched a repeat the successful Feeding Reading Program to encourage cereal purchases while supporting family learning and literacy through a meaningful reward experience.
Consumers who purchased two specially marked boxes of Kellogg’s cereal in a single transaction could register through the promotional website En: https://www.feedingreading.ca/, Fr: https://www.nourrirlalecture.ca/ and upload a valid receipt. Eligible participants were then able to choose from more than 100 book titles, creating a personalized reward experience tailored to different ages and reading interests.
Available in both English and French, the program combined a simple receipt-validation journey with an educational reward, helping WK Kellogg Canada drive basket growth while delivering value to families through book ownership and reading engagement.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing