Kellanova launched a purchase-based promotion to celebrate its partnership with EA SPORTS College Football 27 while driving sales of participating Cheez-It products.
Consumers who purchased qualifying Cheez-It products could register through the promotional website www.cheezit.com/cheezitcfb27 and upload a valid receipt to receive a code redeemable for an EA SPORTS College Football 27 Ultimate Team Pack. The offer provided fans with digital content that enhanced gameplay while creating a direct link between product purchase and the gaming experience.
The promotion leveraged the connection between a leading snack brand and one of the most recognized college football video game franchises to increase engagement among gamers and football fans while encouraging product purchase through an exclusive digital reward.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing