Mattel was looking to drive sales of their Fisher Price products and Walmart and leverage a marketing opportunity they had within the Walmart product catalog.
Snipp developed a Gift with Purchase program where consumers who purchased $50 worth of Fisher Price products at Walmart could go to the program microsite https://www.fisherpricegiftcard.com/ and upload their receipt to get a $5 Walmart eGift Card!
Snipp Solutions: Contests & Promotions, Receipt Processing