GWP Program to Drive Retail Specific Sales for Lego

LEGO City Gift with Purchase at Walmart

LEGO was looking to drive sales at Walmart for their LEGO City build sets, as well as tie into their LEGO 2K Drive game. 

Snipp partnered with LEGO's agency, Retail Sports Media (RSM) to create an exciting gift with purchase program leveraging our receipt validation technology (integrated on client’s website). Consumers who purchased participating LEGO City building set products at Walmart (online or in-store), could upload their receipt by texting in the keyword LEGOCity to 811 811, by email to or online at to earn a free Scullywagon Digital Code for LEGO 2K Drive game.  

Snipp Solutions: Contests & Promotions, Receipt Processing