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GWP Program to Drive Lunar New Year Sales for WK Kellogg Co
Kellogg’s wanted to develop a national promotion to support the Lunar New Year
Snipp developed a gift-with-purchase program where consumers who bought two specially marked boxes of Kellogg’s cereal could register on a branded microsite https://kelloggslunarnewyear.ca/ (EN), https://nouvelanlunairekelloggs.ca/ (FR) and upload an image of their receipt to enter. Upon verification, consumers received an email confirmation and were prompted to select their free limited-edition Lunar New Year apron!
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
