Kellogg’s wanted to develop a national promotion to support the Lunar New Year
Snipp developed a gift-with-purchase program where consumers who bought two specially marked boxes of Kellogg’s cereal could register on a branded microsite https://kelloggslunarnewyear.ca/ (EN), https://nouvelanlunairekelloggs.ca/ (FR) and upload an image of their receipt to enter. Upon verification, consumers received an email confirmation and were prompted to select their free limited-edition Lunar New Year apron!
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing