GWP Program to Drive Holiday Trials and Sales for Nestle Carnation

Nestle Canada Carnation Melt Promotion


Nestle Canada was looking to drive sales and trial of their Carnation Hot Chocolate  line of products during the holiday season, as well as acquire new consumers into their CRM. Nestle is running many receipt based programs based on their first party data acquisition strategy.

Snipp developed a gift with purchase program where consumers who spent $10 on participating Carnation Hot Chocolate products, could go to the program microsite and upload their receipt to get a free Melt Therapy Kit of their choice, including customized marshmallow and $2 coupon. Snipp created a custom rewards store where consumers could pick their kit of choice. Snipp integrated the program into the website (via a widget), and client had access to a wealth of receipt data.

Snipp Solutions:  Contests & Promotions , Receipt Processing