GWP Program to Drive Cross Brand Sales for Canada Dry and Conagra

KDP CA 365 - P_2 Canada Dry Gift with Purchase


Canada Dry and Conagra were looking to create a partnership program to cross-sell and drive acquisition of new households leveraging both of their brands consumer bases.

Snipp developed a gwp promotion, leveraging our  receipt validation technology, where consumers who purchase a qualifying Canada Dry and Conagra product in the same transaction could upload their receipt at (English) and (French) to get a $5 Gift Card back to the retailer they purchased from! If a $5 Gift Card for that retailer is not available, consumers would get a $5 VISA instead. Snipp managed all backend aspects of the promotion including technology development, receipt validation, rewards procurement & fulfillment, legal, customer service, and reporting.

Snipp Solutions:  Contests & Promotions , Receipt Processing