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Latest Consumer Survey: Back-to-School 2026 - Value Wins as Shoppers Prioritize Savings Over Brand Loyalty

GWP Program to Drive Back-to-School Sales of Cereals at Walmart for WK Kellogg

WK Kellogg Canada Kellogg’s BTS Walmart Gift Card Promotion

 

WK Kellogg Canada launched a back-to-school promotion designed to drive cereal sales at Walmart while rewarding shoppers with a retailer-specific incentive.

Consumers who purchased three participating Kellogg’s cereal products at Walmart, either in-store or online, could register through the promotional website En: https://www.walmartscanandwin.ca/  Fr: https://www.walmartscanandwin.ca/fr and upload a valid receipt for verification. Upon approval, eligible participants received a $5 Walmart gift card, creating immediate value tied directly to their purchase.

Available in both English and French, the promotion combined a simple receipt-validation process with a guaranteed retailer reward, helping Kellogg’s drive conversion and increase engagement during the back-to-school shopping season.

Snipp Solutions: Receipt Processing, Contests & Promotions