WK Kellogg Co. launched a back‑to‑school promotion to drive cereal sales while supporting literacy through its Feeding Reading initiative.
Consumers could purchase participating Kellogg’s cereal products and upload a valid receipt through the bi-lingual promotional website En: https://www.feedingreading.com , Es: https://www.es.feedingreading.com. Upon verification, participants received credits that could be used to select books of their choice or donate books to a local school. The program allowed consumers to accumulate multiple credits, enabling access to up to ten books per participant.
Available in both English and Spanish, the promotion combined a simple receipt‑based participation flow with a flexible reward structure, reinforcing Kellogg’s commitment to education while encouraging repeat purchase during the back‑to‑school season.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing