WK Kellogg Co. launched a national gift‑with‑purchase promotion to drive sales of its flagship cereal products while leveraging excitement around the release of the new Toy Story movie. The campaign connected everyday breakfast purchases with a family‑friendly entertainment reward.
Consumers who purchased qualifying Kellogg’s cereal products could register on the promotional website EN: https://www.kelloggsts5promo.com/ ES: https://www.kelloggsts5promo.com/espanol and upload a valid receipt to participate. Following verification, eligible participants received a $15 Fandango promotional code that could be used toward the purchase of a movie ticket.
Available in both English and Spanish, the program delivered a simple, purchase‑driven experience that tied Kellogg’s products to a highly anticipated entertainment moment, encouraging incremental sales and reinforcing brand relevance with households.
Snipp Solutions: Contests & Promotions, Receipt Processing