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GWP + Instant Win to Drive Engagement and Consumer Behavior for Danone Activia
Activia was looking for ways to reintroduce their “Gut Health Challenge” in an exciting way to encourage consumers to take on the challenge of adding gut-friendly habits by consuming Activia twice a day for 14 days and were looking for an offer to incentive consumers to purchase and take on the challenge. In addition, Activia wanted to incorporate a instant win to drive additional excitement and engagement around the program.
Leveraging the SnippWIN platform, Snipp developed a customized GWP + Instant Win program where consumers who spent $15 on Activia products in a single or multiple transactions could upload their receipt at https://guthealthchallenge.activia.us.com/ to get a $5 reward. In addition, for every receipt submitted consumers had a chance to instantly win a daily prize of $500, as well as 1 of 12 prizes of FREE Activia for year! To drive additional engagement throughout the program, Snipp also sent engagement emails throughout the campaign personalized based on the consumers entry dates.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
