WK Kellogg Co. launched a purchase-based promotion designed to connect its cereal portfolio with the Xbox gaming community through exclusive digital rewards.
Consumers who purchased a participating Kellogg’s cereal product could register through the promotional website https://wkkelloggxbox25promo.com and upload a valid receipt to receive a code unlocking exclusive in-game content for either Forza Horizon 6 or Grounded 2. This gave gamers a guaranteed reward with their qualifying purchase while connecting an everyday cereal purchase to their gaming experience.
Through its Xbox partnership and exclusive in-game rewards, the program was designed to encourage purchase and strengthen Kellogg’s relevance within the gaming community.
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