WK Kellogg Co. expanded its Mission Tiger initiative through a purchase‑based campaign designed to drive sales while supporting youth sports programs across the United States.
Consumers could register on the promotional website https://www.frostedflakes.us/mission-tiger/ and upload a valid receipt showing the purchase of qualifying Kellogg’s Frosted Flakes products. For each verified submission, a $3 donation was triggered to support youth sports programs, allowing participants to contribute to the Mission Tiger cause through their purchases.
By combining a simple, receipt‑based participation flow with a meaningful social impact, the campaign created a clear connection between consumer action and community benefit, reinforcing brand purpose while encouraging purchase.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing