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Starbucks wanted to repeat the success of their 2024 promotion, increase sales of their Nespresso Original coffee products, and drive awareness while incentivizing consumers to purchase multiple items in a single transaction.
Leveraging Snipp's receipt validation technology Starbucks launched a gift with purchase program where consumers who purchased any 4 Starbucks coffees for Nespresso Original machines in a single transaction could go to the program microsite En: https://starbucksathome.snipp.us/Home Fr: https://starbucksathomefr.snipp.us/Home (via a widget iFramed into the client site), register and upload their receipt to get a $15 digital Starbucks card to use at a Starbucks café. Snipp managed all backed aspects of the program including microsite development, receipt validation technology, reward fulfillment, legal, customer service, and reporting.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing