GWP Cashback to Increase Sales and Drive Awareness for Starbucks Nespresso

Nestle CA Starbucks x Nespresso GWP 2025 2008101

 

Starbucks wanted to repeat the success of their 2024 promotion, increase sales of their Nespresso Original coffee products, and drive awareness while incentivizing consumers to purchase multiple items in a single transaction.

Leveraging Snipp's receipt validation technology Starbucks launched a gift with purchase program where consumers who purchased any 4 Starbucks coffees for Nespresso Original machines in a single transaction could go to the program microsite En: https://starbucksathome.snipp.us/Home Fr: https://starbucksathomefr.snipp.us/Home (via a widget iFramed into the client site), register and upload their receipt to get a $15 digital Starbucks card to use at a Starbucks café.Snipp managed all backed aspects of the program including microsite development, receipt validation technology, reward fulfillment, legal, customer service, and reporting.

Snipp Solutions: Snipp Contests & Promotions, Receipt Processing