GSK has launched a loyalty program for its brand NicoDermCQ on the Snipp platform to drive an increase in adoption and encourage consumers to continue with their smoking- cessation regimen.
Consumers who purchase any package of NicoDerm CQ can submit a picture of their purchase receipt by texting in NICODERM CQ to 811 811, via email to email@example.com or online at http://nicodermcqrewards.com. They then register for the loyalty program and post validation of the receipt by SnippCheck, are sent a link to $10 coupon on the purchase of their next box of NicoDerm CQ. They can once again submit their receipt for the next purchase and get another $10 coupon. This can be done up to three times per consumer during the promotion period. The coupons for this promotion are being fulfilled by coupons.com.
The program will run from May 11, 2015 through August 11, 2015.