Growing Excitement, Sales, and Family Connections with New Product Launch for Newell

Newell’s Baby Jogger brand launched the city tour™ LUX 2018 stroller. They needed a campaign to activate consumers and bring the key features of the product – spending time with your baby and family – to life. Snipp created a rewards promotion that incentivizes purchase with a pass to redeem for two admissions at hundreds of local, participating Zoos and Aquariums that are members of In order to obtain the reward, shoppers purchase a stroller, then submit their receipt by texting CITYTOURLUX to 811-811, or emailing it to, and then completing a registration form.