Growing Basket Size and Brand Equity for Campbell’s

Campbell's Chunky_web

Campbell’s needed a way to drive sales, increase basket size and tie their Chunky brand to themes of excitement and adventure.

Snipp developed a gamified sweepstakes promotion to reward purchasers of 3 Chunky soups. Simply by sending in their receipt via web upload, by email to, or by texting the keyword CHUNKY to 76477, they were entered to win one of three grand prize vacations, as well as have an opportunity to play an instant win game for fifty additional prizes.