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Mattel was looking to drive sales for their Thomas and Friends Trains and Cranes Tower products at Walmart both instore and online and needed a reward that could guarantee a future additional purchases
Leveraging Snipp's receipt validation technology, Snipp developed a purchase-based program where consumers who bought a Thomas and Friends Trains and Cranes Tower could upload their receipt via the program microsite, text, or email ( by texting the keyword THOMAS to 811811, via email to mattel@snippmedia.com or online at https://mattel.snipp.us and register for the program to get a $15 mobile coupon! The $15 coupon was a SKU/Retailer specific mobile coupon that could only be used on select Mattel products and at Walmart
Snipp Solutions : Receipt Processing, Snipp Contests & Promotions