Gift With Purchase Program to Drive Sales and Promote WWE Partnership for Mattel

Mattel was looking to promote their WWE 2K partnership and drive sales of their John Cena products at Walmart in-store and online. They needed a way to validate consumers purchase and reward them with in game content.

Snipp developed a purchase based program where consumers who purchased any qualifying Mattel John Cena products at Walmart in-store or online could go to the program microsite https://www.ruthlessredemption.com/ and upload their receipt to get an exclusive in-game content skin for WWE 2K!

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Gift With Purchase Program to Drive Sales and Promote WWE Partnership for Mattel

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