WK Kellogg Co Canada launched a national gift‑with‑purchase promotion to drive cereal sales by tapping into the excitement surrounding FIFA 2026. The campaign encouraged consumers to engage with the brand through a simple, purchase‑based experience tied to a highly relevant sports moment.
Consumers who purchased two specially marked Kellogg’s cereal boxes in a single transaction could register on the promotional website EN: https://www.FreeSoccerBall.ca FR: https://www.BallonDeSoccerGratuit.ca and upload a valid receipt to qualify. Once verified, participants were able to select one of three soccer balls as their reward. The program was available in both English and French and delivered a seamless experience from submission through reward selection.
By pairing a clear purchase requirement with a desirable, event‑themed reward, the promotion successfully connected Kellogg’s products to soccer fandom while motivating incremental sales during the promotional period.
Snipp Solutions: Contests & Promotions, Receipt Processing