WK Kellogg Co wanted to wanted to repeat the success of their previous promotions, incentivize purchase and offer in-game rewards, leveraging their partnership with Minecraft.
Snipp leveraged its receipt processing technology and promotions solution to power a multi country purchase-based Minecraft-themed promotion. Consumers who purchase qualifying cereal products from a participating retailer in their country can upload their receipt https://www.wkkelloggminecraftpromo.com/Home to receive an email with a unique link to a reward store where they have an option to choose from 3 different Minecraft characters. Once they select their reward, they receive the corresponding code via email and can visit the Minecraft gaming site to redeem their code for their chosen in-game character.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing